Wednesday, May 4, 2016

Webinars on the Basics of Funding Your Startup

Burkland Associates Principal Keith White conducted a series of two webinars on the basics of business funding & fundraising.  The webinars were produced & sponsored by Xero accounting software and the recordings can be found on their web site through the links below.

Wednesday, February 3, 2016

Real Tips on Early Stage Finance from a Burkland Associates Client

Peter Reinhardt, CEO and Co-Founder of Segment, recently wrote a blog post with some insightful tips for startup founders, including his selection of Jeff Burkland as part-time CFO.  Subjects covered:
- Customer Prepayment and its effect on cashflow
- Venture Debt uses
- How a "Shadow Budget" can aid planning without creating bureacracy


Tuesday, December 15, 2015

SaaS Report with Data for Benchmarking

This report provides a variety of performance information about SaaS companies for us to compare to.  Caveats:

- There's a lot of data so try to pare it down to the most relevant to you.
- This blends sectors so be aware that your space may have unique factors (like stage of maturity) that make apples-to-apples comparisons difficult.

Still, there's a degree of "pattern recognition" among VCs, so it might give insight into the patterns they're seeing.


Monday, December 14, 2015

Monday, November 16, 2015

Online Sales Calculator for SaaS Determines Reps & Customers for Targets

This simple online calculator determines the number of sales reps & customers required to meet stated targets under variable assumptions.  This puts Founders in-command of their SaaS business and enhances credibility with prospective investors."

http://tomtunguz.com/how-big-should-your-sales-pipeline-be/

Wednesday, September 2, 2015

The Math Behind SaaS Startup Customer Lifetime Value

Very slick approach to improving the CAC metric if the company has the sales data for it.  We would also apply gross margin percent to ACV.